New meets old meets technic, FF Mark is not an average geometric sans.
Designed with versatility in mind, it breaks tradition with its family of 10 weights ranging from Hairline to Black, with the extreme weights “engineered” to shine bright in large sizes and middle weights optimized for body copy.
Born from the idea to create an up-to-date typeface rooted in 1920s German geometry, FF Mark is a special project, as it is a self-initiated collaboration between Hannes von Döhren, FontFont’s very own Christoph Koeberlin, and the entire FontFont Type Department. With the creative support/input of no less than Erik Spiekermann, they designed a distinctive typeface: FF Mark is strong, simple and bold in form and at a glance may appear to be typical of its predecessors from the time. On closer inspection, letter shapes are wider, letter proportions are better balanced and the x-height is uncharacteristically “normal” or higher, which increases its versatility tremendously.
At all stages of the design process, FF Mark benefitted from the Type Department’s technical expertise. With carefully crafted diacritics, extensive kerning, consistent stroke endings and a sizeable contemporary character set (including different figure sets, ordinals, small caps, extended Latin language support, arrows, symbols, currency symbols, alternates), FF Mark has been developed with the intention to be expressed across a wide range of applications. Noteworthy letter “mark” mentions also go out to K, R and Q for their slightly quirkily constructed forms and German rooted idiosyncrasies.
Berlin born Hannes von Döhren is a type designer and runs his own type foundry HVD Fonts. In 2011 he received a Certificate of Excellence in Type Design from the Type Directors Club NY.
Christoph Koeberlin works as a type designer and font developer at FontShop International and runs the independent typography website typefacts.com. He likes vinyl records, gingham-checkered shirts and a bit of chocolate after every meal.
Combining design with the technical, the FontFont Type Department team consists of Andreas Frohloff, Inka Strotmann, Christoph Koeberlin, and Jens Kutílek. They work directly and openly with each and every FontFont designer to craft and develop outstanding typeface ideas into high quality fonts.
© 2013 FontShop International
Max Zerrahn (director of photography)
Tanja Gießler (edit)
Words by Ferdinand Ulrich
Images courtesy of Erik Spiekermann